Best Practices for SMS Marketing - By Webtraffic.agency
We all receive promotional texts from many businesses. Yes, that is what SMS marketing is all about. SMS stands for short message services and SMS marketing is a technique that is used for sending out promotional messages that is permission based. SMS are the best way for mobile marketing services.
Basically, the objective of SMS marketing is to construct a database for customer loyalty. While executing short proximity advertising strategies, instant messages are a perfect method for informing individuals inside your region of any prompt offers, without using push-notice applications. Besides informing them about promotions and offers, it is also the best method to send event reminders and even to get opinions from your customers.
It is said that majority of the people prefer SMS marketing over emails. Additionally, it is the most cost-effective marketing and mobile solution.
There are certain guidelines and practices that every marketer should follow in order in order to prevent from brand damage and losing out on customers.
Before sending out messages to your customers, make sure you take their consent. Without their permission, you risk confronting substantial fines, harming your image, and irritating your clients. By getting consent in the first place, your content promoting effort will be legitimate and yield a more noteworthy reaction as you are messaging clients who need to get your messages.
How to get permission from customers? You can ask your customers to text a code to your number if they want to receive messages (e.g., "Text WEBTRAFFIC to 12345 to get our SMS"), you as of now have consent. If they text the code to your number, that means you have their consent to send messages. Mobile marketing Company in Mumbai - Webtraffic.agency keep these things in mind before starting the campaign.
Not all commercial messages need permission for customers. Transactional messages, appointment messages, and alerts do not need consent.
Make sure you do not irritate your customers by sending those messages every day. No one would like to see their inbox flooded by promotional messages. They would surely ignore it or unsubscribe from receiving texts.
3-4 texts a month is recommended for keeping the frequency of messages stable. Make sure you plan the number of messages to be sent every month and do not exceed that limit.
Disclaimers like ‘message and data rates may be applicable’ should be included in your texts. Before they send an SMS and get charged for it, make sure you include your disclaimers in advance. Not adding disclaimers can put your brand in trouble and eventually spoil the brand image.
The wireless communication industry is characterized by CTIA that is an international non-profit trade association. Hence, they require you to include such disclaimers.
Also, it is not necessary to include disclaimers in all your messages. They need to know about these disclaimers when they join your SMS campaign.
One would never want their customers to stop them from sending messages. But forcing them to receive messages will only put you in trouble and will have no value. Therefore, ensure that you give a way for customers to stop the text services. Provide a code for e.g. “Text STOP to 12345” in order to stop receiving your text messages.
Sending messages in the midnight will mostly be unread. Send messages at the right time and preferably during business hours only.